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STAND UP FOR YOURSELF
Produced by AARP for the exclusively for Divided We Fail campaign. The campaign focused on American's worry about their health and long-term financial security. AARP, Business Roundtable, SEIU, and NFIB teamed up to tackle this challenge in the hope that Americans can achieve long-term financial security and get the health care they need. Stand Up For Yourself , is a powerful anthem and appeal, encouraging us to make our voices heard: "With this life if you do nothing else stand up for yourself." The song was performed by legendary Aretha Franklin

Client: AARP
Executive Producer: David Pepper
Director of Photography/Producer: Catherine Zimmerman
Audio: Rick Patterson
Additional audio: Jonathan Packer
Editor: AARP